Wednesday, July 23, 2014

9 Protection Mechanisms available for businesses


  1. Device or Mascot ( Like the bird of Twitter )
  2. Brand Name ( Coca Cola or Pepsi )
  3. Heading or Slogan Mark ("I am lovin' it" or "Just Do It")
  4. Label or Packaging
  5. House Name ( Ford or Tata )
  6. Signature ( Actual rendering )
  7. Letter ( K of Kellogs or M of McDonald)
  8. Shape of Goods ( Bottle of Coke or shape of iPod)
  9. Color combination ( Purple of Cadbury or red and white of Colgate )



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